THE SHOGUN MARKETING TEAM
STRATEGIC MARKETING AND SUPPORT TO DOMINATE.
WHO WE ARE
Shogun Marketing is led by Rob Haines, a 22-year veteran in leading HVAC, Plumbing and Electrical advertising production for hundreds of contractors across the United States and Canada. Rob saw a desperate need to bring an enterprise-level, premium-quality marketing support service to the greater contracting community.
Shogun Marketing is a group of marketing professionals with varying skills that provide your business a full-service marketing support team, including a Marketing Director, Marketing Specialists (coordinators), Marketing Analysts and Designers. While we have many of the same capabilities as most ad agencies, we are not an advertising agency. We are your company's personal Marketing Team, focused on your advertising plan, analytics and performance, to grow your business every year.
Shogun Marketing is vendor agnostic. We care about proven performance. Most traditional advertising agencies may recommend media vendors that they make more money on. Our objective is to create and execute a customized media plan based on you, what your business really needs in order to meet your annual revenue objectives. Our strategic approach is based on proven performance, and helps redirect your budget to advertising that performs based on where you are today, and what will grow your Brand year after year.
HOW WE WORK
We start with an analysis of your company's current media plan. Then, we create a new, comprehensive media plan and budget that reorganizes your advertising efforts into a highly-targeted media mix, one that understands where your business is today, and focuses on where you are trying to be a year from now.
Next we review your current advertising partners, suppliers and vendors. We then recommend a plan to improve supplier contracts and efficiencies in order to create a fully integrated marketing approach, realize savings, and streamline the analytics and customer service process.
Finally, on an ongoing basis, we coordinate your marketing plan for you. The media plan is customized for each business, but typically this advertising administration involves creating your integrated advertising campaigns, recommending offers to improve performance, directing design, proofing ads, facilitating mail lists, supporting lead processes, working to evolve your brand and various other advertising production functions. Additional resources are even available to help you manage co-op programs, print materials, uniforms, fleet and signage branding.
Contact us now for your free consultation.